Taking a cue from the French experience with the first organised retail groups, we have worked both in Italy and abroad, for numerous franchising chains. The objective is to maintain high quality production standards in line with the development of the requested design format. Punctuality, internal and external organisation, economic budget analysis in relation to the square meter are the main ingredients for our solutions. The retail designer must act as mediator between the needs of the companies and their continuous search for new ways of promoting their products, and the consumers.